Whisky commands a higher price tag than gin so this brand extension of Souwester needed to represent the increased value and retain the unique story that gives this drink brand a rich identity.

The label architecture follows that of the gins but the illustrations were changed to represent the distilled ingredients. The background colour enriched for a sophisticated, clean, aged appearance.

The flexible nature of the branding allows rich whisky colours to be used in the illustration enhancing the overall appeal.

A wooden stopper tops the design with a quality seal over the top to finish of the packaging presentation making it the jewel in the Souwester portfolio.