
J.WRAY&NEPHEW
Corporate Brand Identity
– Individual corporate identity within group of companies
– Distinguished colours and vibrant palette
– Corporate communications
– Expression of provenance
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Vibrant branded business cards.

| Corporate identity across stationery.

| Variations of the logo and identity across different innitiatives.
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Corporate and branded communications.

| Celebratory logo for 190 Years anniversary.
CREATIVE DESIGN
Showcase

AML Analytics

Finlandia Vodka

Matta Mind Food

Beyond Analysis

Efe Raki

Devaleski Vintages

Dà Mhìle Gin

Souwester Cabernet Gin

Oriental Mist

Seraph

OMÉ

J.WRAY&NEPHEW

Souwester Whisky

Cococay

GLOW

Virgin

La Pochette

Ffin Eyewear

Appleton Estate 50 Years

Kingsize Tobacco

Devaleski

HYBO2

Dà Mhìle Whisky

Enzo’s Pinsa Pizza

Ducal

Sterling Reserve

Appleton Estate 21 Years

Superslims Tobacco

Elixyr

Souwester Gin

Onetaqwa

Dark Skies
MORE IDENTITY
CREATIVE DESIGN
Showcase

Seraph

Souwester Cabernet Gin

Devaleski

Dà Mhìle Whisky

Onetaqwa

AML Analytics

J.WRAY&NEPHEW

Beyond Analysis

Matta Mind Food

Appleton Estate 21 Years

Sterling Reserve

Oriental Mist

Dark Skies

Ffin Eyewear

Appleton Estate 50 Years

OMÉ

Devaleski Vintages

Souwester Gin

Efe Raki

GLOW

Superslims Tobacco

Finlandia Vodka

La Pochette

Souwester Whisky

Enzo’s Pinsa Pizza

Virgin

Ducal

Elixyr

Dà Mhìle Gin

Cococay

HYBO2
