
J.WRAY&NEPHEW
Corporate Brand Identity
– Individual corporate identity within group of companies
– Distinguished colours and vibrant palette
– Corporate communications
– Expression of provenance
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Vibrant branded business cards.

| Corporate identity across stationery.

| Variations of the logo and identity across different innitiatives.
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Corporate and branded communications.

| Celebratory logo for 190 Years anniversary.
CREATIVE DESIGN
Showcase

Ffin Eyewear

Appleton Estate 50 Years

Ducal

Finlandia Vodka

Souwester Cabernet Gin

Elixyr

Devaleski Vintages

Matta Mind Food

AML Analytics

J.WRAY&NEPHEW

Sterling Reserve

Souwester Gin

Onetaqwa

Superslims Tobacco

Oriental Mist

Kingsize Tobacco

Enzo’s Pinsa Pizza

HYBO2

Dà Mhìle Whisky

Appleton Estate 21 Years

Devaleski

OMÉ

GLOW

Souwester Whisky

Cococay

Dark Skies

Efe Raki

La Pochette

Seraph

Dà Mhìle Gin

Beyond Analysis

Virgin
MORE IDENTITY
CREATIVE DESIGN
Showcase

Finlandia Vodka

Onetaqwa

Souwester Cabernet Gin

OMÉ

Seraph

Oriental Mist

Dark Skies

Efe Raki

Superslims Tobacco

Appleton Estate 21 Years

Cococay

Kingsize Tobacco

Dà Mhìle Gin

Beyond Analysis

Souwester Gin

Sterling Reserve

GLOW

Ffin Eyewear

HYBO2

Souwester Whisky

Virgin

Ducal

Devaleski

Devaleski Vintages

Appleton Estate 50 Years

La Pochette

Elixyr

Enzo’s Pinsa Pizza

AML Analytics

Matta Mind Food

Dà Mhìle Whisky
