
J.WRAY&NEPHEW
Corporate Brand Identity
– Individual corporate identity within group of companies
– Distinguished colours and vibrant palette
– Corporate communications
– Expression of provenance
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Vibrant branded business cards.

| Corporate identity across stationery.

| Variations of the logo and identity across different innitiatives.
When Wray & Nephew were incorporated into Gruppo Campari and needed a logo the challenge to me was clear – How to retain a company’s identity when part of something bigger?
The solution for me lied with authenticity – the inspiration had to come from a genuine source that would inspire ideas giving a very personal, individual feel within a much bigger corporate environment. The start point with the final idea was essentially sunshine – symbolic of sunny days and the warmth of spirit that radiates from the Jamaican people.
The boldness of the typography and the letter spacing lent itself to being filled with pattern and the rays were one of a selection of ideas, keeping the logo lively and very distinctive.
The style was versatile enough to be able to be used for a whole group of companies within the portfolio retaining each one as part of a bigger family.
The logo was abbreviated and with additions became the logo for many other corporate partnerships.

| Corporate and branded communications.

| Celebratory logo for 190 Years anniversary.
CREATIVE DESIGN
Showcase

Enzo’s Pinsa Pizza

Devaleski Vintages

Souwester Cabernet Gin

HYBO2

Dark Skies

OMÉ

Oriental Mist

Devaleski

Souwester Gin

GLOW

La Pochette

Appleton Estate 21 Years

Cococay

AML Analytics

Beyond Analysis

Matta Mind Food

Elixyr

Dà Mhìle Whisky

Ffin Eyewear

J.WRAY&NEPHEW

Efe Raki

Onetaqwa

Superslims Tobacco

Kingsize Tobacco

Dà Mhìle Gin

Virgin

Finlandia Vodka

Sterling Reserve

Souwester Whisky

Ducal

Seraph

Appleton Estate 50 Years
MORE IDENTITY
CREATIVE DESIGN
Showcase

Superslims Tobacco

Dà Mhìle Whisky
Posts

Oriental Mist

Efe Raki

Dark Skies

Souwester Cabernet Gin

Devaleski

Beyond Analysis

Devaleski Vintages

Matta Mind Food

Souwester Gin

Kingsize Tobacco

La Pochette

J.WRAY&NEPHEW

Onetaqwa

Souwester Whisky

Appleton Estate 21 Years

Ducal

AML Analytics

GLOW

HYBO2

Appleton Estate 50 Years

Enzo’s Pinsa Pizza

Ffin Eyewear

Cococay

Finlandia Vodka

Seraph

OMÉ

Elixyr

Virgin

Sterling Reserve
