
ELIXYR PAPER FILTER
Impactful Key Visuals
– Natural tip key visual expression
– Creative copy writing
– Eco-led credentials
– 3D pack renders and graphic communication
Elixir Paper Filter Cigarettes are a more eco-friendly alternative to regular plastic filled tipping papers on most cigarettes.
Design for the brand packaging was taken from the core packaging design and expressed using different colours, alternatives to represent a more earthy feel.I created the key visual designs and the on pack illustrations as well as an in-pack information card to communicate the different properties of the new cigarettes.
The project is a delicate balance between conveying the more natural nature of the filter and avoiding connotations of a natural cigarette which is a very different product offer. Using muted greens and blues with a touch of cream I was able to suggest a more natural aspect to the product while keeping it contemporary and using digital illustrations of the packs and tipping was able to convey the product difference and the benefits enhanced by informative copywriting.

| Key Visual concepts.

| Product communications and illustrative graphics.

| Graphics and illustrative design.
Elixir Paper Filter Cigarettes are a more eco-friendly alternative to regular plastic filled tipping papers on most cigarettes.
Design for the brand packaging was taken from the core packaging design and expressed using different colours, alternatives to represent a more earthy feel.I created the key visual designs and the on pack illustrations as well as an in-pack information card to communicate the different properties of the new cigarettes.
The project is a delicate balance between conveying the more natural nature of the filter and avoiding connotations of a natural cigarette which is a very different product offer. Using muted greens and blues with a touch of cream I was able to suggest a more natural aspect to the product while keeping it contemporary and using digital illustrations of the packs and tipping was able to convey the product difference and the benefits enhanced by informative copywriting.

| Illustrative graphic communications.
CREATIVE DESIGN
Showcase

Cococay

Efe Raki

J.WRAY&NEPHEW

Kingsize Tobacco

Souwester Gin

Souwester Whisky

Matta Mind Food

AML Analytics

Finlandia Vodka

Dà Mhìle Gin

Souwester Cabernet Gin

GLOW

Virgin

Devaleski

Devaleski Vintages

Ducal

OMÉ

Beyond Analysis

Seraph

Sterling Reserve

Ffin Eyewear

HYBO2

La Pochette

Elixyr

Enzo’s Pinsa Pizza

Superslims Tobacco

Dark Skies

Onetaqwa

Oriental Mist

Dà Mhìle Whisky

Appleton Estate 50 Years

Appleton Estate 21 Years
CREATIVE DESIGN
Showcase

Dark Skies

Efe Raki

Souwester Whisky

Ducal

Enzo’s Pinsa Pizza

Virgin

Seraph

La Pochette

HYBO2

Sterling Reserve

Devaleski
Posts

Souwester Gin

Oriental Mist

Superslims Tobacco

Devaleski Vintages

Onetaqwa

Finlandia Vodka

Dà Mhìle Whisky

Ffin Eyewear

GLOW

Dà Mhìle Gin

AML Analytics

Beyond Analysis

Elixyr

Matta Mind Food

Souwester Cabernet Gin

Cococay

OMÉ

Appleton Estate 50 Years

J.WRAY&NEPHEW

Appleton Estate 21 Years
