
ELIXYR PAPER FILTER
Impactful Key Visuals
– Natural tip key visual expression
– Creative copy writing
– Eco-led credentials
– 3D pack renders and graphic communication
Elixir Paper Filter Cigarettes are a more eco-friendly alternative to regular plastic filled tipping papers on most cigarettes.
Design for the brand packaging was taken from the core packaging design and expressed using different colours, alternatives to represent a more earthy feel.I created the key visual designs and the on pack illustrations as well as an in-pack information card to communicate the different properties of the new cigarettes.
The project is a delicate balance between conveying the more natural nature of the filter and avoiding connotations of a natural cigarette which is a very different product offer. Using muted greens and blues with a touch of cream I was able to suggest a more natural aspect to the product while keeping it contemporary and using digital illustrations of the packs and tipping was able to convey the product difference and the benefits enhanced by informative copywriting.

| Key Visual concepts.

| Product communications and illustrative graphics.

| Graphics and illustrative design.
Elixir Paper Filter Cigarettes are a more eco-friendly alternative to regular plastic filled tipping papers on most cigarettes.
Design for the brand packaging was taken from the core packaging design and expressed using different colours, alternatives to represent a more earthy feel.I created the key visual designs and the on pack illustrations as well as an in-pack information card to communicate the different properties of the new cigarettes.
The project is a delicate balance between conveying the more natural nature of the filter and avoiding connotations of a natural cigarette which is a very different product offer. Using muted greens and blues with a touch of cream I was able to suggest a more natural aspect to the product while keeping it contemporary and using digital illustrations of the packs and tipping was able to convey the product difference and the benefits enhanced by informative copywriting.

| Illustrative graphic communications.
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CREATIVE DESIGN
Showcase

Ffin Eyewear

Dà Mhìle Gin

Ducal

Enzo’s Pinsa Pizza

Onetaqwa

Superslims Tobacco

GLOW

Dà Mhìle Whisky

Virgin

AML Analytics

Matta Mind Food

Souwester Cabernet Gin

Elixyr

Beyond Analysis

Oriental Mist

Finlandia Vodka

HYBO2

Seraph

Appleton Estate 50 Years

La Pochette

Devaleski Vintages

J.WRAY&NEPHEW

Souwester Gin

Cococay

Efe Raki

Sterling Reserve

Appleton Estate 21 Years

Dark Skies

Devaleski

OMÉ

Souwester Whisky
