
HYBO2
Hyperbaric Oxygen Therapy
– Brand and corporate identity
– Contemporary luxury lifestyle aesthetic
– Refined typography and communications
– Colour palette and brand guidelines
Hyperbaric Oxygen Therapy has become a very fashionable and effective treatment for anything from temporary revitalisation to speeding up injury repair. The product is not cheap and a brand built around such a scientific service required specialist branding skills that frame the process to appeal to a luxury lifestyle evangelist and those able to afford alternative therapy treatments.
The branding is a mix of a simple clean and ‘oxygenating’ blue teamed with a premium silver logo that felt both trustworthy and in keeping with a luxury lifestyle. The typography taps into fashion editorial design and the unique O is designed to represent both the oxygen chambers and the emanating energy from the therapy.
Identity guidelines were created to launch the brand design and create a cohesive feel for all touch points including the chambers that were made in branded colours. Usage of the logo, complementary colours, and typography were included to create a cohesive identity.

| Sophisticated modern unique branding

| Branded graphics communications in brand colours.

| Consistent appeal using brand identity guidelines.

Hyperbaric Oxygen Therapy has become a very fashionable and effective treatment for anything from temporary revitalisation to speeding up injury repair. The product is not cheap and a brand built around such a scientific service required specialist branding skills that frame the process to appeal to a luxury lifestyle evangelist and those able to afford alternative therapy treatments.
The branding is a mix of a simple clean and ‘oxygenating’ blue teamed with a premium silver logo that felt both trustworthy and in keeping with a luxury lifestyle. The typography taps into fashion editorial design and the unique O is designed to represent both the oxygen chambers and the emanating energy from the therapy.
Identity guidelines were created to launch the brand design and create a cohesive feel for all touch points including the chambers that were made in branded colours. Usage of the logo, complementary colours, and typography were included to create a cohesive identity.

| Different scale logo use.

| Specified colour palette for consistent use.
MORE LIFESTYLE
- All
- Branding
- Identity
- Lifestyle
- Packaging
MORE IDENTITY
CREATIVE DESIGN
Showcase

Souwester Cabernet Gin

OMÉ

Enzo’s Pinsa Pizza

Beyond Analysis

Dark Skies

Onetaqwa

Virgin

Ffin Eyewear

Cococay

HYBO2

Souwester Whisky

Sterling Reserve

Efe Raki

J.WRAY&NEPHEW

Matta Mind Food

Superslims Tobacco

AML Analytics

Devaleski

Ducal

Oriental Mist

Finlandia Vodka

Dà Mhìle Gin

Kingsize Tobacco

GLOW

Souwester Gin

Appleton Estate 50 Years

Elixyr

Dà Mhìle Whisky

Devaleski Vintages

La Pochette

Seraph

Appleton Estate 21 Years
MORE LIFESTYLE
- All
- Branding
- Identity
- Lifestyle
- Packaging
MORE IDENTITY
CREATIVE DESIGN
Showcase

Elixyr

Enzo’s Pinsa Pizza

La Pochette

Efe Raki

Ffin Eyewear

Beyond Analysis

Dà Mhìle Whisky

Souwester Cabernet Gin

HYBO2

Sterling Reserve

GLOW

Appleton Estate 50 Years

Matta Mind Food

Appleton Estate 21 Years

Superslims Tobacco

Souwester Whisky

Kingsize Tobacco

AML Analytics

Devaleski

Souwester Gin

Dà Mhìle Gin

Cococay

Finlandia Vodka

Ducal

Seraph

Oriental Mist

J.WRAY&NEPHEW

Virgin

Onetaqwa

OMÉ

Dark Skies
