
HYBO2
Hyperbaric Oxygen Therapy
– Brand and corporate identity
– Contemporary luxury lifestyle aesthetic
– Refined typography and communications
– Colour palette and brand guidelines
Hyperbaric Oxygen Therapy has become a very fashionable and effective treatment for anything from temporary revitalisation to speeding up injury repair. The product is not cheap and a brand built around such a scientific service required specialist branding skills that frame the process to appeal to a luxury lifestyle evangelist and those able to afford alternative therapy treatments.
The branding is a mix of a simple clean and ‘oxygenating’ blue teamed with a premium silver logo that felt both trustworthy and in keeping with a luxury lifestyle. The typography taps into fashion editorial design and the unique O is designed to represent both the oxygen chambers and the emanating energy from the therapy.
Identity guidelines were created to launch the brand design and create a cohesive feel for all touch points including the chambers that were made in branded colours. Usage of the logo, complementary colours, and typography were included to create a cohesive identity.

| Sophisticated modern unique branding

| Branded graphics communications in brand colours.

| Consistent appeal using brand identity guidelines.

Hyperbaric Oxygen Therapy has become a very fashionable and effective treatment for anything from temporary revitalisation to speeding up injury repair. The product is not cheap and a brand built around such a scientific service required specialist branding skills that frame the process to appeal to a luxury lifestyle evangelist and those able to afford alternative therapy treatments.
The branding is a mix of a simple clean and ‘oxygenating’ blue teamed with a premium silver logo that felt both trustworthy and in keeping with a luxury lifestyle. The typography taps into fashion editorial design and the unique O is designed to represent both the oxygen chambers and the emanating energy from the therapy.
Identity guidelines were created to launch the brand design and create a cohesive feel for all touch points including the chambers that were made in branded colours. Usage of the logo, complementary colours, and typography were included to create a cohesive identity.

| Different scale logo use.

| Specified colour palette for consistent use.
MORE LIFESTYLE
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- Branding
- Identity
- Lifestyle
- Packaging
MORE IDENTITY
CREATIVE DESIGN
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MORE LIFESTYLE
- All
- Branding
- Identity
- Lifestyle
- Packaging
MORE IDENTITY
CREATIVE DESIGN
Showcase

Devaleski

Appleton Estate 50 Years

Superslims Tobacco

Dà Mhìle Gin

Enzo’s Pinsa Pizza

Devaleski Vintages

Virgin

Oriental Mist

GLOW

Ducal

Dark Skies

Onetaqwa

Matta Mind Food

Cococay

Kingsize Tobacco

Ffin Eyewear

Beyond Analysis

Souwester Whisky

Finlandia Vodka

Souwester Gin

Efe Raki

Appleton Estate 21 Years

AML Analytics

Seraph

La Pochette

Souwester Cabernet Gin

HYBO2

Sterling Reserve

Elixyr

Dà Mhìle Whisky

OMÉ
