GLOW

Wellness Lifestyle Brand

– Brand identity and colour palette
– Engaging contemporary lifestyle design
– Online digital identity
– Vibrancy and wellness space

GLOW – Good Living Optimal Wellness is an online wellness and nutrition for skincare platform that educates and promotes wellbeing and good skin health predominantly to women.

The brand identity and logo was created to sit comfortably in the fashion wellness space and draws inspiration from editorial design and simplicity.

The colours are specified to convey a sense of wellbeing and emanating inner glow with bold pinks and warm orange hues.

Led by Victoria, her company required a personal feel as she is heavily involved in face to face consultations and needed to reflect her glowing personality and vibrancy of her new business venture.

| Clean, vibrant brand identity.

| Ideas based on glowing.

| Sophisticated colour palette suggesting glow.

GLOW – Good Living Optimal Wellness is an online wellness and nutrition for skincare platform that educates and promotes wellbeing and good skin health predominantly to women.

The brand identity and logo was created to sit comfortably in the fashion wellness space and draws inspiration from editorial design and simplicity.

The colours are specified to convey a sense of wellbeing and emanating inner glow with bold pinks and warm orange hues.

Led by Victoria, her company required a personal feel as she is heavily involved in face to face consultations and needed to reflect her glowing personality and vibrancy of her new business venture.

| Branding working across different communications.

| Different possible use styles of the same brand logo.

| The power of colour, different colour exploration.