OMé
Superslims Cigarettes
– New brand development
– Refined superslims tobacco aesthetic
– Powerful modern design
– Contemporary vibrant appeal
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.
| Vibrant eye-catching brand design.
| Branded packaging design across the range.
| Menthol flavour cue colouring.
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.
| Bold secondary packaging and bundles.
| Consistent branding across packaging range.
| Luxury brand design and finishes.
CREATIVE DESIGN
Showcase
Onetaqwa
Souwester Gin
Efe Raki
Devaleski Vintages
Seraph
Dà Mhìle Whisky
HYBO2
OMÉ
Devaleski
Kingsize Tobacco
Finlandia Vodka
Ffin Eyewear
Virgin
Appleton Estate 21 Years
Souwester Whisky
Appleton Estate 50 Years
Cranbourn
Elixyr
Dark Skies
AML Analytics
GLOW
Ducal
Oriental Mist
J.WRAY&NEPHEW
Matta Mind Food
Sterling Reserve
Dà Mhìle Gin
La Pochette
Souwester Cabernet Gin
Beyond Analysis
Superslims Tobacco
Enzo’s Pinsa Pizza
Cococay
CREATIVE DESIGN
Showcase
Virgin
Efe Raki
Finlandia Vodka
Seraph
AML Analytics
Souwester Gin
Cococay
J.WRAY&NEPHEW
GLOW
HYBO2
Onetaqwa
Devaleski Vintages
Dark Skies
La Pochette
Oriental Mist
Enzo’s Pinsa Pizza
Elixyr
Ducal
Devaleski
Souwester Cabernet Gin
Appleton Estate 50 Years
Beyond Analysis
Ffin Eyewear
Dà Mhìle Gin
Kingsize Tobacco
Matta Mind Food
OMÉ
Sterling Reserve
Dà Mhìle Whisky
Souwester Whisky
Appleton Estate 21 Years
Cranbourn
Superslims Tobacco
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting