
OMé
Superslims Cigarettes
– New brand development
– Refined superslims tobacco aesthetic
– Powerful modern design
– Contemporary vibrant appeal
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.

| Vibrant eye-catching brand design.

| Branded packaging design across the range.

| Menthol flavour cue colouring.
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.

| Bold secondary packaging and bundles.

| Consistent branding across packaging range.

| Luxury brand design and finishes.
CREATIVE DESIGN
Showcase

Elixyr

OMÉ

Beyond Analysis

Enzo’s Pinsa Pizza

Dà Mhìle Gin

Appleton Estate 50 Years

Onetaqwa

La Pochette

J.WRAY&NEPHEW

Dà Mhìle Whisky

Efe Raki

Matta Mind Food

Finlandia Vodka

Ducal

Souwester Whisky

AML Analytics

Devaleski Vintages

Souwester Cabernet Gin

Souwester Gin

Dark Skies

Virgin

Seraph

Kingsize Tobacco

HYBO2

GLOW

Appleton Estate 21 Years

Oriental Mist

Sterling Reserve

Ffin Eyewear

Cococay

Devaleski

Superslims Tobacco
CREATIVE DESIGN
Showcase

Cococay

Oriental Mist

Sterling Reserve

Ducal

OMÉ

GLOW

Souwester Gin

Beyond Analysis

Appleton Estate 50 Years

Appleton Estate 21 Years

Devaleski

Efe Raki

Superslims Tobacco

Dà Mhìle Gin

Ffin Eyewear

Dà Mhìle Whisky

Dark Skies

Enzo’s Pinsa Pizza

Elixyr

Matta Mind Food

Finlandia Vodka

Kingsize Tobacco

J.WRAY&NEPHEW

Souwester Whisky

AML Analytics

La Pochette

Virgin

Devaleski Vintages

Seraph

HYBO2

Onetaqwa

Souwester Cabernet Gin
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting