
OMé
Superslims Cigarettes
– New brand development
– Refined superslims tobacco aesthetic
– Powerful modern design
– Contemporary vibrant appeal
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.

| Vibrant eye-catching brand design.

| Branded packaging design across the range.

| Menthol flavour cue colouring.
Omé superslim cigarettes is the perfect strategic brand that both found an unfulfilled need in the crowded feminine superslims cigarettes market and identified opportunity in the Karelia portfolio. As such, Omé (inspired by Omega – the big ‘o’) is inherently Greek but with massive international appeal that is sophisticated modern feminine without being flowery.
The strength lies in the bold but simple and effective branding. The logo reversed out of a gradient circle and set off pack to the right pops with modernity and is encapsulated by a hot foil ring adding to the premium value of the brand.
Lots of multi-coloured circles add to the dynamic and elegant feel of the packaging. This graphics were strong enough to be able to change colour across the range where the circles are used as navigation to suggest product difference.
Effects like embossing and debossing along with varnishes and hot foils make the product premium without detracting from the fresh and vibrant colour palette.
A successful brand that now sells globally with an ever increasing range and many different variants.

| Bold secondary packaging and bundles.

| Consistent branding across packaging range.

| Luxury brand design and finishes.
CREATIVE DESIGN
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CREATIVE DESIGN
Showcase

GLOW

Onetaqwa

Devaleski Vintages

Virgin

Seraph

Appleton Estate 50 Years

Souwester Gin

Dà Mhìle Whisky

Enzo’s Pinsa Pizza

Dark Skies

Superslims Tobacco

Souwester Cabernet Gin

Efe Raki

Elixyr

Ducal

Appleton Estate 21 Years

Devaleski

Dà Mhìle Gin

Oriental Mist

Ffin Eyewear

J.WRAY&NEPHEW

Matta Mind Food

Cococay

Souwester Whisky

HYBO2

La Pochette

Sterling Reserve

Finlandia Vodka

Kingsize Tobacco

AML Analytics

OMÉ

Beyond Analysis
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting
– Brand evolution and packaging upgrade
– Label design and illustrations
– Story-led design expression
– Quality finishes and evocative crafting