
DUCAL tobacco
Limited Edition Concepts
– Design routes and concept ideation for limited edition range
– Expressive eye-catching pack designs
– Brand audience relevance
– Big creative idea exploration
Limited edition packaging is a great way to engage current consumers and draw attention on shelf. These concepts were design for Ducal Cigarettes looking to express a ‘Thank You’ to their loyal customers and to share their charity initiatives.
Ducal is a regional cigarette brand that appeals to a male audience appreciating a bold cigarette with refined taste.
Exploring different expressions of ‘Thank You’ inspired by themes enjoyed by Ducal consumers I was able to design powerful eye-catching routes that made up a set of four inspired design expressions coming together as a limited edition range.
The packs feel both celebratory and individual but balanced with the brand equities of the core brand I was able to showcase designs that the current consumer would find familiar and yet recognise as different and limited edition packaging.

| Unique celebratory pattern created for use across range.

| Vibrant and communicative style graphics.

| Range design using consistent style but variation in pattern.
Limited edition packaging is a great way to engage current consumers and draw attention on shelf. These concepts were design for Ducal Cigarettes looking to express a ‘Thank You’ to their loyal customers and to share their charity initiatives.
Ducal is a regional cigarette brand that appeals to a male audience appreciating a bold cigarette with refined taste.
Exploring different expressions of ‘Thank You’ inspired by themes enjoyed by Ducal consumers I was able to design powerful eye-catching routes that made up a set of four inspired design expressions coming together as a limited edition range.
The packs feel both celebratory and individual but balanced with the brand equities of the core brand I was able to showcase designs that the current consumer would find familiar and yet recognise as different and limited edition packaging.

| Design route mood boards.

| Bold concepts based on football strip team unity.
CREATIVE DESIGN
Showcase

GLOW

Virgin

Seraph

Devaleski Vintages

Finlandia Vodka

Dà Mhìle Whisky

Beyond Analysis

Oriental Mist

HYBO2

Ffin Eyewear

Appleton Estate 21 Years

J.WRAY&NEPHEW

Enzo’s Pinsa Pizza

Souwester Whisky

Onetaqwa

Ducal

La Pochette

Dà Mhìle Gin

Matta Mind Food

Dark Skies

Cococay

Efe Raki

Souwester Cabernet Gin

Devaleski

Elixyr

Sterling Reserve

AML Analytics

Kingsize Tobacco

OMÉ

Souwester Gin

Appleton Estate 50 Years

Superslims Tobacco
CREATIVE DESIGN
Showcase

Beyond Analysis

La Pochette

Virgin

Sterling Reserve

GLOW

Ducal

Kingsize Tobacco

Souwester Cabernet Gin

Appleton Estate 21 Years

Efe Raki

Ffin Eyewear

Devaleski

J.WRAY&NEPHEW

AML Analytics

Superslims Tobacco

Elixyr

Souwester Whisky

Dark Skies

Onetaqwa

Seraph

Matta Mind Food

Cococay

Devaleski Vintages

Souwester Gin

Appleton Estate 50 Years

Oriental Mist

OMÉ

Dà Mhìle Gin
Posts

Dà Mhìle Whisky

HYBO2

Enzo’s Pinsa Pizza
