
DUCAL tobacco
Limited Edition Concepts
– Design routes and concept ideation for limited edition range
– Expressive eye-catching pack designs
– Brand audience relevance
– Big creative idea exploration
Limited edition packaging is a great way to engage current consumers and draw attention on shelf. These concepts were design for Ducal Cigarettes looking to express a ‘Thank You’ to their loyal customers and to share their charity initiatives.
Ducal is a regional cigarette brand that appeals to a male audience appreciating a bold cigarette with refined taste.
Exploring different expressions of ‘Thank You’ inspired by themes enjoyed by Ducal consumers I was able to design powerful eye-catching routes that made up a set of four inspired design expressions coming together as a limited edition range.
The packs feel both celebratory and individual but balanced with the brand equities of the core brand I was able to showcase designs that the current consumer would find familiar and yet recognise as different and limited edition packaging.

| Unique celebratory pattern created for use across range.

| Vibrant and communicative style graphics.

| Range design using consistent style but variation in pattern.
Limited edition packaging is a great way to engage current consumers and draw attention on shelf. These concepts were design for Ducal Cigarettes looking to express a ‘Thank You’ to their loyal customers and to share their charity initiatives.
Ducal is a regional cigarette brand that appeals to a male audience appreciating a bold cigarette with refined taste.
Exploring different expressions of ‘Thank You’ inspired by themes enjoyed by Ducal consumers I was able to design powerful eye-catching routes that made up a set of four inspired design expressions coming together as a limited edition range.
The packs feel both celebratory and individual but balanced with the brand equities of the core brand I was able to showcase designs that the current consumer would find familiar and yet recognise as different and limited edition packaging.

| Design route mood boards.

| Bold concepts based on football strip team unity.
CREATIVE DESIGN
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CREATIVE DESIGN
Showcase

Dà Mhìle Whisky

Kingsize Tobacco

AML Analytics

Oriental Mist

Ducal

Dark Skies

Cococay

Enzo’s Pinsa Pizza

Appleton Estate 21 Years

La Pochette

Beyond Analysis

Matta Mind Food

Devaleski

Finlandia Vodka

J.WRAY&NEPHEW

GLOW

Appleton Estate 50 Years

Sterling Reserve

OMÉ

Virgin

Devaleski Vintages

Souwester Whisky

Ffin Eyewear

HYBO2

Dà Mhìle Gin

Souwester Gin

Superslims Tobacco

Seraph

Souwester Cabernet Gin

Onetaqwa

Elixyr
