
APPLETON ESTATE 50 YEARS
Celebratory Luxury Packaging
– Luxury edition commemorative packaging
– 2D Celebratory graphic design
– 3D luxury crystal bottle design and case design
– Provenance Celebration
Appleton Estate 50 Year Old Jamaican Reserve was the world’s oldest rum. Created to celebrate 50 years of Jamaican Independence, the rum has a very exciting story from which to draw inspiration and create a design that is a jewel in the Wray and Nephew rum portfolio.
There are two stories that intertwine, that of the rum, created with barrels set aside in 1952 at the time of Jamaican Independence, and the celebration of 50 years of Independence, a piece to capture the heart of the people and essence of the country.
It was decided early on in the process that the most impressive result would come from a crystal bottle, this would command a sense of celebration. The bottle was inspired by the shapes of the existing bottles in the portfolio but designed to very clearly be a cut above and suggestive of the exquisitely smooth and precious quality of the rum.
The bottle stopper is a true masterpiece of craftsmanship. Gold plated brass, each one was hand engraved with celebratory sun rays and a commemorative 50 year old typography.
The typography was kept elegant and refined, etched into the bottle and flooded with gold it’s a captivating. The symbol of the facing doctor birds was created using all of the national elements of Jamaica – flowers, flags, fruit, trees and birds all feature in the icon, a symbol of Jamaica and its transformation over 5 decades. Every bottle is individually numbered and limited to only 800 bottles.
Each bottle comes packaged in a very luxurious piano finished case with gold inlaid details. Lined with and exquisite leather feel custom print cloth and accompanied with a commemorative booklet Appleton Estate Jamaican reserve is worthy of its $5000 price tag, recognised as one of the most expensive rums in the world.

| Luxury presentation box finishes.

| Initial sketches and design ideas.

| Luxury etched and gold flooded crystal decanter bottle.
Appleton Estate 50 Year Old Jamaican Reserve was the world’s oldest rum. Created to celebrate 50 years of Jamaican Independence, the rum has a very exciting story from which to draw inspiration and create a design that is a jewel in the Wray and Nephew rum portfolio.
There are two stories that intertwine, that of the rum, created with barrels set aside in 1952 at the time of Jamaican Independence, and the celebration of 50 years of Independence, a piece to capture the heart of the people and essence of the country.
It was decided early on in the process that the most impressive result would come from a crystal bottle, this would command a sense of celebration. The bottle was inspired by the shapes of the existing bottles in the portfolio but designed to very clearly be a cut above and suggestive of the exquisitely smooth and precious quality of the rum.
The bottle stopper is a true masterpiece of craftsmanship. Gold plated brass, each one was hand engraved with celebratory sun rays and a commemorative 50 year old typography.
The typography was kept elegant and refined, etched into the bottle and flooded with gold it’s a captivating. The symbol of the facing doctor birds was created using all of the national elements of Jamaica – flowers, flags, fruit, trees and birds all feature in the icon, a symbol of Jamaica and its transformation over 5 decades. Every bottle is individually numbered and limited to only 800 bottles.
Each bottle comes packaged in a very luxurious piano finished case with gold inlaid details. Lined with and exquisite leather feel custom print cloth and accompanied with a commemorative booklet Appleton Estate Jamaican reserve is worthy of its $5000 price tag, recognised as one of the most expensive rums in the world.

| Quality debossing of the celebratory emblem.

| Commemorative booklet for the presentation box.
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